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Is Thom Browne the Most Underestimated Designer in New York?

He has never been approached by a big brand to take the reins of a heritage house. When rumors start about what brand might hire what buzzy, young New York name, his never comes up. No conglomerate like LVMH or Kering has ever tried to buy him. And yet last year, his company (which was founded in 2001 and is profitable) brought in $100 million in revenue and is on track to increase that to $120 million to $125 million this year, of which 70 percent is men’s wear sales and 30 percent is women’s, even though women’s wear was just introduced in 2011. (It is currently growing at 30 percent a year.) Thirty percent of the sales occur in the United States, 40 percent in Europe and 30 percent in Asia. Mr. Browne is opening six new stores in the second half of 2017, following three openings so far this year. A look from across The New York Times at the forces that shape the dress codes we share, with Vanessa Friedman as your personal shopper. Sent weekly.

For the original version including any supplementary images or video, visit https://www.nytimes.com/2017/06/22/fashion/thom-browne-the-most-underestimated-designer-in-new-york.html

"We use a lot of linens, light colors, and metallic fabrics to add richness. We add embroideries and embellishments to further accentuate ชุดนอนไม่ได้นอน พร้อมส่ง the dress and make it uniquely attractive in a modest way." This year midi lengths, metallics, and bell sleeves have stood out as big trends among her customer base. London- and Dubai-based The Modist , a luxury e-retailer that launched this spring as a Net-a-Porter for the modest set, has noticed a similar gravitation toward fun, expressive style among its customer base during Ramadan. "For women who celebrate it, it's their version of the holiday season, so their shopping trends shift, and they really go all out," says Sasha Sarokin, the company's buying and fashion director. "They want things that are even more statement-making than what they would buy at other times of the year because this is really the month to pull out all the stops in terms of having fun with your look—buying gorgeous caftans, opulent jewelry, and amazing shoes and showing it off to your friends, like we all would." "Ramadan is really a cherry on the cake [as a buyer], because we get to buy for a certain segment of our women, the women who celebrate Ramadan, who are going all out in terms of [their wardrobe], the fun and the fabulous and the statement-making," Sarokin adds. "They're the kind of things I would probably usually edit out in favor of daily looks." For its first Ramadan in business, The Modist released an exclusive capsule of caftans, tapping designers like Adam Lippes, จั๊มสูทขายาว Osman, and Mary Katrantzou to collaborate on the design. (The campaign starred none other than Halima Aden .) That collaboration, in turn, bridges the gap between Western and international style sensibilities, in a way, and improves understanding about what a consumer wants and needs out of her wardrobe for this time, according to Sarokin. What's more, trends that you see on the runway—opulent fabrics, jewel tones, retro prints—pour over into the pieces women are shopping for during Ramadan, she observes. "We consider that a groundbreaking practice, really, because no international retailer has really taken a position on that," the buyer concludes. "We plan to do so every year." In the U.S.

For the original version including any supplementary images or video, visit http://www.glamour.com/story/modest-fashion-brands-ramadan-2017-trends

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